SEO Strategy for Online Store Products Following the Google E-E-A-T Algorithm Update

SEO Product Strategy Online Store Following the Google e-E-A-T algorithm update. Having an online store is not only about selling products, but also about how the product is found by prospective customers. One of the main keys to increasing the visibility of online stores in search engines such as Google is to implement the right SEO (Search Engine Optimization) strategy.

However, Google continues to update its algorithm to present the most relevant and credible search results. One of the major updates that the concern of SEO practitioners is the e-E-A-T algorithm which is part of the Google Core Update. Therefore, understanding and applying the principle of e-e-a-t is very important for optimization seo online store .

What is e-e-a-t in the Google algorithm?

e-e-a-t is an abbreviation of Experience, Expertise, Authoritativeness , and Trustworthiness . These four factors are used by Google to assess the quality of a content, pages, or even a site as a whole.

Experience (experience): Does the content maker have a real experience related to the topic discussed?
Expertise (expertise): Is the content written by people who are experts in the field?
authoritativeness:
Trustworthiness: Is the site trusted, especially in terms of data security, transparency, and honesty?

For online stores, these principles means Google not only sees how complete the product description is, but also considers how credible and useful user experience is to the product.

Effect of E-E-A-T on SEO Online Store Products

This algorithm update makes Google more careful in sorting content that deserves to appear on the first page. Here are some of the impacts on Optimization of SEO Online Stores :

Product description is no longer enough Google wants to see that product description is not just a copy-paste from the supplier, but written based on a real understanding and experience.

Customer reviews Increase credibility Original reviews from customers give signals of real experience and trust (trustworthiness) on the product.

The credibility of the store is determining
Shops that have a good reputation, such as testimonials, attendance on social media, or external reviews, will be easier to get good ranking.

Site Transparency Affecting Pages such as “About Us”, “Returns Policy”, and “Contact” show trust and transparency to Google and users.

SEO Product Optimization Strategy Based on E-E-A-T

Here are some concrete steps to optimize SEO online store products following the principles of e-E-A-T:

Use Real Reviews and Testimonials Active asking for reviews from the buyer. Testimonials Users give added value because they are considered real experiences.

Write product description based on experience Explain the advantages, weaknesses, and use of products based on real use or expert reviews. Avoid generic descriptions.

Build Authority and Store Credibility Add information about who you are, your experience in that field, and why your store can be trusted.

Optimize the Information page Create a “About Us” page that shows who is behind the business, shop mission, and trust values. Don’t forget to display clear contact information.

Use quality supporting content Add a blog or article about your product written by an expert or experienced person, for example tips on using or guide to choosing a product.

Short Case Study (Optional)

For example, an online store that sells local skincare to change SEO strategies. They began to write honest reviews about products by Beauty Expert, adding video use of products by their own teams, and increasing customer testimonials. In 3 months, their organic traffic increased 45%, and their products appear more often on Google’s first page with specific keywords.

common mistakes to avoid

Copy-Paste Description of Supplier Duplicate content is not only disliked by Google, but also reduces user confidence.

Ignoring Testimonials and Reviews does not provide a review column or ignore feedback can have a negative impact on trust.

Lack of Store Information Sites that do not include store information in full will be difficult to believe by Google and customers.

Following the Google e-E-A-T algorithm update is no longer an option, but a must for online store owners who want to exist and compete in the first page of the search. Optimizing SEO Online Store Products Now is not enough just with technical techniques Google wants content that is truly useful, credible, and trustworthy.
It’s time to evaluate your product content. Have you shown a real experience? Can prospective buyers feel confident after reading your product page?
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